genericization

名词noun

1. 1uncountable, countableThe process of becoming generic; an instance of it.
2. 2(uncountable, law) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
3. 3countableAn instance of this act or process; a generic name thus created.